Promoting Cultural Diversity in the Economy
- By Aryaki Sethi
How can cultural diversity help businesses? People that come from different ethnic backgrounds bring with them a pool of skills, competency, and experiences that are unique to them. They help with understanding how audiences from specific cultures may perceive the product by bringing a fresh viewpoint. This ensures that the products have mass appeal and are sensitive towards people of all cultures. Moreover, including different viewpoints has the domino-effect of including different ideas. Innovation is stimulated by such ideas and organization heads are persuaded to adopt newer technologies. Finally, culture is a source of strength for all humanity. So, employees want to work better for an organization that is sensitive and inclusive.
In today’s world, simply acceptance of diversity is not enough, it is important to create opportunities for diversity to flourish, both socially and economically. India with 38 UNESCO World Heritage sites, a vast intangible culture( folklore, languages, traditions) and natural heritage has no shortage of such cultural diversity. The most effective way to create opportunities is to establish a creative economy. The creative industry refers to business pursuits that make use of the creativity of a person and often, have cultural origins. These include the performing arts, cultural sites, folk art, and much more. It constitutes 3% of the world’s GDP and employs over 29.5 million people. Such industries help empower communities and help them financially support their families while embracing their cultural values. They are known to produce innovative and unique products and services. Creative economies have also employed women, tribals, and rural populations who are often shunned away by the technological economy of the urbanized cities. It ensures representation and respect for these communities.
About the Author
Aryaki Sethi is a content writer and mental health advocate. She is currently pursuing Bachelor of Applied Science , Psychology and Health Sciences from the University of Toronto Scarborough.